Archive for the ‘business’ Category

Social Fuel For Your Car: Travel With A Little Help From Your Friends

Thursday, February 23rd, 2012

Impressing automotive hacking lets this FIAT car moving by the number of “like” from the Guarana Antarctica Facebook Fan Page. The advertising idea is simple: let the social audience support this Sau Paulo to Salvador trip to reach the Carnivalby commenting / “liking” the page. The onboard Arduino ADK (connected to a tablet and the internet) allows the car going on by a certain amount of meters (apparently one “like” is 10 meters, while each comment lets the car go ahead for 20 meters).

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#Arduino@Radioshack. Post Your Pic!

Thursday, November 24th, 2011

Even if some of you (thanks for the wonderful picture, Bill) already realized it, we are officially announcing a big Christmas surprise for all Arduino users in North America: Radioshack sells Arduino in most of its 6000+ stores all around US!

This means that you’re going to find Arduino UNO, Arduino MEGA 2560 and Arduino ADK, together with four shields, in the main Radioshack stores in your homecity.

Arduino jumps into the retail market in its new *sexy* retail packaging developed by TODO.
We are asking you to celebrate this wonderful achievement by taking pictures of  the Arduinos in the Radioshack nearby and twitt them with #Arduino@Radioshack hashtag.
Wonder if any of these new products (and retail packaging) will be sold on the Arduino Store? Stay tuned for next week Christmas’ Specials.

 

Build “An Interactive Exhibit for About $30″ With Arduino, Online NYT Word

Thursday, March 17th, 2011

[Nick Bilton] published an article about Arduino and how it influenced Interaction Design, with a close look about Exhibition Design.

“The Arduino has changed the way we can create and build exhibits,” said Hélène Alonso, director of interactive exhibits at the American Museum of Natural History in New York. “In the past, we would have used 50 percent of our budget on computers that have now been replaced with the simplicity of the Arduino.”

A current exhibit at the museum called “Brain: The Inside Story,” uses an Arduino to calculate a person’s accuracy and brain power while tracing the shape of a star. Another exhibit at the museum lets people see the relationship of the weights of some dinosaurs in relation to those of humans.

For artists and designers, one of the biggest draws of the Arduino is the cost. A single Arduino, which can be used to control a number of aspects of a museum installation, costs just $30. Once an artist has a chip, inexpensive sensors can be added to make the device sentient.

via [NYT Online]

 

Adafruit on speed at Ignite!

Monday, May 3rd, 2010

In this video, Limor and Phil (Adafruit Industries) make a super-speeded-up introdution to the concept of Open Source Hardware and the business it generates. They had only 20 slides at a pace of 15sec/slide to make a point and I think they managed pretty well. The presentation was made during this weekend’s Foo Camp at MIT at the Ignite hour. Here what Limor posted on Adafruit’s blog:

At O’Reilly’s foo camp east 2010 at Microsoft’s NERD center (MIT campus) we presented “Million dollar baby – Businesses designing and selling open source hardware, making millions” at the Ignite hour. 20 slides, 15 seconds per slide – we tried to capture the excitement and great work from just a few of the dozens of open source hardware companies & resellers. Above, slides, photos & video (m4v). Special thanks to all the companies who helped with some data points and to the OSHW workshop group. There are additional videos/posts/tweet from other attendees, this is our quick video we were able to put together on the train ride back from MA to NYC.