Archive for the ‘About’ Category

#Arduino@Radioshack. Post Your Pic!

Thursday, November 24th, 2011

Even if some of you (thanks for the wonderful picture, Bill) already realized it, we are officially announcing a big Christmas surprise for all Arduino users in North America: Radioshack sells Arduino in most of its 6000+ stores all around US!

This means that you’re going to find Arduino UNO, Arduino MEGA 2560 and Arduino ADK, together with four shields, in the main Radioshack stores in your homecity.

Arduino jumps into the retail market in its new *sexy* retail packaging developed by TODO.
We are asking you to celebrate this wonderful achievement by taking pictures of  the Arduinos in the Radioshack nearby and twitt them with #Arduino@Radioshack hashtag.
Wonder if any of these new products (and retail packaging) will be sold on the Arduino Store? Stay tuned for next week Christmas’ Specials.


Arduino Is You

Tuesday, September 20th, 2011

Maker Faire New York is over and we are seeing a lot of reports and reviews about the new products Arduino has announced, we’re sincerely impressed by the amount of positive feedback and offers of collaboration that we have received.

We are  releasing a two part video extract of  my speech on saturday at Maker Faire New York. The title of the speech is “what’s ahead for Arduino”  and it describes the new products we’ve already announced on friday.

Yesterday we’ve had the pleasure of being slashdotted for the first time in our history with the side effect of being mentioned on a lot of websites. In particular what caught my attention is this article by Steve Rosenboaum on the Huffington Post entitled “What Barack Obama Could Learn From Maker Faire” :

Arduino is the kind of innovation eco-system that The White House could support today. Much like the President’s Fitness Challenge drove health and set goals for the nation, it’s easy to imagine an Arduino White House Challenge that would give young people the goals and rewards to drive big ideas into the economy. Today Dean Kamen’s US First Robotics teams are doing that in high schools across the country. And yet President Obama stays almost entirely silent on technology as if somehow the future of America is about us embracing and revitalizing the past.

Education and Community have always been at the core of Arduino….

Another big deal was the announcement that Radio Shack is going to be stocking Arduino in its thousands of stores. Everybody I met was tremendously excited about this (like we have been throughout the negotiation) and a momentous event for an open source project.

We closed our presentation with “Arduino is You”, this is something we like to remind everybody because the community is the lifeblood of Arduino. Give yourself a round of applause like we did in New York.


Arduino Confidential @ Open Hardware Summit

Friday, September 16th, 2011

Yesterday we had a wonderful day at New York Hall of Science, for the Open Source Hardware Summit, in its second edition. We had the chance to see amazing presentations from makers all over the worlds [see schedule & list of participants]  We had a good time in taking with Alicia Gibb, one of the organizers who explained us this year’s numbers and some ideas for the future.

[SlideShare presentation after the break]


Spanish Interviews About Arduino

Tuesday, March 29th, 2011

In the last couple of weeks I have been interviewed a couple of times about the development of the Arduino project, the future of the platform, the importance of Open Source Hardware, and the implications of open licenses. If you understand Spanish you might be interested in listening to this podcast by Jorge Barrientos, or reading this article by Alan Lazalde.

You can also follow the podcast directly on our website:  Entrevista a David Cuartielles @ Medialab Prado 25-03-2011 by laguna


Arduino The Documentary now online

Friday, January 7th, 2011

Arduino The Documentary is finally out. We have been waiting for long, but now you can see it at Vimeo (EN, ES) and download it from (EN, ES). The file is licensed under CC-SA 3.0 and can be redistributed. The makers are working in making a batch of DVDs that will include the full interviews as well as footage of the different locations where the documentary was made (ITP, Parsons, Adafruit, Rockwellgroup, and Makerbot New York; Medialab Prado and IES Miguel Hernandez, Madrid; Laboral Centro de Arte, Gijon). Here the documentary in English:

And here in Spanish (there are subtitles in other languages at

The music is from People Like Us and Ergo Phizmiz, the theme chosen is Ghosts Before Breakfast, feel free to check it out.

Just anticipating any questions about this: no, Arduino has not supported the production of this documentary beyond giving access to our 2010 NYC meeting, donating some footage of the production plan in Ivrea, Italy, and being dead honest about what we think the future of embedded computing will be. Whatever message the documentary transmits is part of the work of its makers. We are just grateful they think the same way we do and that the result turned out this way. We are also thankful to everyone that showed up in the video saying how cool our project is, and to all of you that are making it possible.

All the work was made by Rodrigo (twitt him at @rodhk) and Raul (idea, film, postproduction), Gustavo (@gus_teky, who promoted this in the first place), and the people at Laboral Centro de Arte (financing, and equipment) in Gijon, Spain.

PS. this was the best xmas present I could get for 2010, thanks guys!

Update 2011-01-08:

  • added links for the downloads at,
  • there were 26.000 views in the first 24h of the documentary being online,
  • translators needed visit: and contribute,
  • added links to Rockwellgroup, one of the locations seen in the video
  • added a credit link to Gustavo Valera

Open-source hardware statement of principles and definition.

Friday, October 8th, 2010

Although Arduino has been doing open-source hardware for a while now, we haven’t had a good place to point people to explain what we mean by it. That’s starting to change, thanks to a recent effort I’ve been involved with to write up a statement of principles and definition for open-source hardware. We’ve just posted a new draft and are looking for public feedback. Here’s the statement of principles:

Open source hardware is hardware whose design is made publicly available so that anyone can study, modify, distribute, make and sell the design or hardware based on that design. The hardware’s source, the design from which it is made, is available in the preferred format for making modifications to it. Ideally, open source hardware uses readily-available components and materials, standard processes, open infrastructure, unrestricted content, and open-source design tools to maximize the ability of individuals to make and use hardware. Open source hardware gives people the freedom to control their technology while sharing knowledge and encouraging commerce through the open exchange of designs.

What do you think? Please share your comments here or on the Open Hardware Summit forum. We’re hoping to find language that’s specific to what we do, but understandable and acceptable to a broad audience.

How to recognize official Arduino boards.

Tuesday, July 6th, 2010

Arduino is an open-source project and we’re happy that so many people have created variations on our hardware and software. We realize, however, that it’s sometimes hard to tell which products are part of the Arduino platform itself. The official boards are listed on the hardware page (and pictured above, with the exception of the official shields and Mini-USB adaptor). These are the products that we feel provide the best overall experience and utility to the Arduino community. They include boards from three manufacturers: SmartProjects (in Italy), SparkFun, and Gravitech (both in the US). These companies pay a licensing fee in exchange for support for these products in the Arduino software and documentation.

The official Arduino products are the only ones licensed to use the word “Arduino” in their name. Other products may be labelled as “Arduino-compatible” or “for Arduino”, but these are not a part of the platform itself and don’t fund continuing work on the project. If you’re making a product and wondering what to call it, we’ve added some guidelines to the FAQ. We think that these conventions make it easier for everyone to understand what products they’re buying and who supports them.

Finally, we’d like to thank a few companies that have been particularly good about working with us on these issues: Adafruit Industries, Oomlout, and SparkFun Electronics. Thanks for your cooperation and all the great products!

Arduino Uno Punto Zero Meeting in NYC

Wednesday, March 24th, 2010

It was a busy week in NYC for the team last week. We attended an open source hardware meeting, had two days of advisory meetings and several team meetings, an Arduino NYC community meetup, visited NYC Resistor and Adafruit’s offices, and threw in a couple of social events as well. Exhausted by the pace, but energized by the ideas, we came out of it feeling good about the road to Arduino uno punto zero.


Arduino 1.0 Usage Survey

Tuesday, February 23rd, 2010

On January 1st, we announced that we’re working towards Arduino 1.0 (for details, see this post). Our goal is to stabilize the platform so that it’s supportable and a good foundation for future developments.

We’ve been getting good feedback from experienced developers through our developers list; from many users individually, both in person and in email; and in the Arduino forums. We want to make sure we get input from the whole Arduino community. This means we want to hear from users, teachers, designers, developers, tinkerers, distributors, and anyone else who uses Arduino. This means you.
There are a few ways you can let us know what you think:
* Please fill out the the Arduino Uno Punto Zero survey to let us know what you think of the current features of Arduino. It takes about five minutes. Even if you have nothing else to add, this will help give us a broad picture of Arduino use.  Please share this widely with your friends, students, and anyone else you know who uses Arduino.
For those who want to discuss in more depth, there are a few venues:

And we came on Wall Street Journal for real

Friday, November 27th, 2009

The journalist that featured Arduino as a side-effect while talking about RepRap the other day on Wall Street Journal got very interested in the subject and called all of the team members to put together an article for the online issue of the WSJ. He is focusing in the market generated by Arduino but more specificly in how open source hardware can boost interesting business opportunities.
I like the way it is written, and got happy to see that someone got to interview Gianluca in depth. Arduino is not only about boards, software and education, it is also about the compromise of manufacturers to provide a community of makers with the best tools possible, assuring quality and reliability.

The main producer of the Arduino is Smart Projects Snc, based in the tiny town of Scarmagno, Italy. This year, the two-person firm is on track to sell at least 60,000 of the microcontrollers, which retail for at least $30 a piece, up from 34,000 last year. Owner Gianluca Martino, an electrical engineer, has had to contract out much of the production to keep up with growth.

It’s a peculiar predicament, since the Arduino’s designs are on the Internet for anyone to download and use.While there are clones on the market, the microcontrollers that Mr. Martino produces, with the map of Italy printed on the back of it, are by far the most popular.

“What’s interesting in this kind of open-source project is the feeling of confidence the consumer has,” he says, since people can look up the designs and tailor the Arduino to their needs.

Read the whole article here. Thanks to Justin Lahart (the journalist), some nice investors may read the article and call us back 🙂