As we promised last week, you can find on the Arduino Store a variety of Genuino products available for purchase. After Genuino Uno, Genuino Starter Kit (in Italian and English) and Genuino Mega, today we have 2 new entries: Genuino Micro (18.00€ + tax) and Genuino Zero (42.90€ + tax).

Genuino is Arduino.cc’s sister-brand created by Arduino co-founders Massimo Banzi, David Cuartielles, Tom Igoe, and David Mellis, the Arduino.cc team and community. While Arduino branded product are sold in the US only for now, Genuino brand is used for boards and products sold everywhere else in the world. Genuino and Arduino boards share the same components, characteristics and quality of manufacturing. They are actually the same boards under a different name, and you can purchase them depending on the area of the world where you live in.

Arduino ZERO (USA only) & Genuino ZERO (outside USA) are a simple and powerful 32-bit extension of the platform established by the UNO. They provide a platform for innovative projects in smart IoT devices, wearable technology, high-tech automation, crazy robotics, and much more.

Arduino Micro (coming next in the USA) & Genuino Micro (already available outside USA) are the smallest of the family, easy to integrate in everyday objects to make them interactive. The Micro is based on the ATmega32U4 microcontroller featuring a built-in USB which makes the Micro recognisable as a mouse or keyboard. Looking for ideas on your next project with the Micro? Get inspired looking at these projects on the blog.