The Italian government is making a selection of national innovations to bring to Shanghai’s Expo this year. There have been many entries, among them ours, and now Wired Italy is conducting an online poll to decide which will be the chosen ones to be present at the Expo. Representing Arduino, Massimo submitted an entry in the name of Smartprojects, the company manufacturing Arduino USB and Arduino Mega, as well as a bunch of the official shields. The whole campaign is in Italian, and therefore it is pretty hard for the non-Italian speakers to even get to know this is happening.
Since I taped the interview some time ago, I chose to upload it on our youtube channel, with english subtitles.
Remember that this interview was shot to explain Arduino to an italian audience that used to ignore it. Massimo is one of the most modest person I know, and reading throught the subtitles I could feel the inner differences among english and italian.
Tell us what you think and – overall – vote!