More frequently than ever, prototypes created using Arduino become products, and the Arduino brand is used to carry ideas of quality and easy of use to these products. Often though, the self-proclaimed Arduino compatibility does not take the form of an innovative and valuable product. That’s why Arduino started Arduino@Heart program. The program allows Arduino to build strong partnerships with products and people we appreciate and brings forward these relationships communicating them clearly with a symbol and some actions visible to a broader audience.
Many companies and individual makers create products based on the Arduino technology and would like to be clearly identified as supporters of the Arduino project. Arduino@Heart allows them to show they are part of the Arduino ecosystem while receiving support and recognition from Arduino. Arduino@Heart is a relationship of mutual help: Arduino supports makers and companies with visibility; at the same time, interesting products show how Arduino can be used in cool sustainable ways.
The Arduino@Heart program is a Brand License Agreement designed for makers and companies wanting to make their products easily recognisable as based on the Arduino technology with a fee for them reaching the maximum of 5% of the wholesale price. Arduino supports @Heart partners through promotion of their brand, products and content on its site and social networks with links to documentation and tutorials. This helps ensure that partners’ brands are marketed to the right target groups and are clearly associated with Arduino.
The program is available for any product supported by the Arduino Development environment, currently including these Atmel’s microcontrollers:
- ATMega328 clocked at 8 or 16 MHz
- ATMega1280 clocked at 16 MHz
- ATMega2560 clocked at 16 MHz
- ATMega32U4 clocked at 16MHz