Archive for the ‘Announcements’ Category

Building strong partnerships with Arduino At Heart Program

Tuesday, November 26th, 2013


More frequently than ever, prototypes created using Arduino become products, and the Arduino brand is used to carry ideas of quality and easy of use to these products. Often though, the self-proclaimed Arduino compatibility does not take the form of an innovative and valuable product. That’s why Arduino started Arduino@Heart program. The program allows Arduino to build strong partnerships with products and people we appreciate and brings forward these relationships communicating them clearly with a symbol and some actions visible to a broader audience.

Many companies and individual makers create products based on the Arduino technology and would like to be clearly identified as supporters of the Arduino project. Arduino@Heart allows them to show they are part of the Arduino ecosystem while receiving support and recognition from Arduino. Arduino@Heart is a relationship of mutual help: Arduino supports makers and companies with visibility; at the same time, interesting products show how Arduino can be used in cool sustainable ways.

The Arduino@Heart program is a Brand License Agreement designed for makers and companies wanting to make their products easily recognisable as based on the Arduino technology with a fee for them reaching the maximum of 5% of the wholesale price. Arduino supports @Heart partners through promotion of their brand, products and content on its site and social networks with links to documentation and tutorials. This helps ensure that partners’ brands are marketed to the right target groups and are clearly associated with Arduino.

The program is available for any product  supported by the Arduino Development environment, currently including these Atmel’s microcontrollers:

  • ATMega328 clocked at 8 or 16 MHz
  • ATMega1280 clocked at 16 MHz
  • ATMega2560 clocked at 16 MHz
  • ATMega32U4 clocked at 16MHz
  • SAM3X


Digital innovation for social change: Arduino is in the first 100!

Monday, November 11th, 2013

We are really excited  to be included in the 2013 Nominet Trust 100 which celebrates inspiring examples of ventures from around the world that are using tech to accelerate social change.

The Nominet Trust 100 Steering Group, this year included; Lord Jim Knight (a consultant specialising in the use of technology in education and employment), Rory Cellan-Jones (Technology Journalist for the BBC), Madhav Chavan (a leading Indian educator, social activist and social entrepreneur) and Jeremy Heimans (Founder and CEO of Purpose).

The list has been launched with a feature by Charlie Leadbeater in the Financial Times weekend, here’s an extract from the article: (more…)

Arduino at Maker Faire Rome on video

Wednesday, October 30th, 2013

Arduino at Makerfaire Video


Three weeks after Maker Faire Rome we’d like to share with you some memories of those special days with a short video featuring  Massimo Banzi commenting on the big news announced during the fair, but also Riccardo Luna, David Cuartielles, Sherry Huss, Jennifer Turliuk, Leah Buechley, David Gauntlett …

And as an introduction to it I borrow the words Massimo uses towards the end of his interview in the video:

People often think Arduino is all about making electronic boards. But actually, helping organise a big event like this, working for two years to get partners to be able to create a Maker Faire  for the whole of Europe and achieving the result of getting more than 200 makers and thousands of visitors to the same place to talk about the maker movement and facilitating collaboration in Europe, is sometimes much more important than creating yet another electronic board.


Amazing moments at Maker Faire Rome: thank you for participating!

Tuesday, October 8th, 2013

maker faire rome

We spent intense moments in the past days, together with all the Arduino crew, makers from all over the world and around 40.000 visitors coming to Italy for the first Maker Faire Rome European Edition! It was amazing to finally meet with part of the European community of makers in real life : we are back home now with a suitcase full of awesomeness, faces, voices, projects, contacts, ideas and new enthusiasm.

This blogpost to say thank you to everyone collaborating on this project (Riccardo Luna, Asset Camera, Makezine Crew, sponsors and partners..), to all the makers putting so much effort into explaining to a wide public what it means to be a maker, to all the visitors being curious and happy to learn new things during workshops and talks.

Below we share our set of Flickr, if you have some cool pictures to show us, post the link in the comments! And stay tuned for more to come :)

A sneak preview of Arduino TRE powered by Texas Instruments

Thursday, October 3rd, 2013

Arduino TRE

Next saturday  5th of October Massimo Banzi with Jason Kridner and Gerald Coley (Texas Instrument) will talk about the new collaboration on Arduino TRE during a talk at Maker Faire Rome ( from 15.30 in Room G – Archimede).

Arduino TRE, based on the Texas Instruments Sitara AM335x ARM Cortex-A8 processor is the “most powerful Arduino to date” and the first that will be able to run “full Linux.”

Thanks to the 1-GHz Sitara AM335x processor, Arduino developers get up to 100 times more performance with the Sitara-processor-based TRE than they do on the Arduino Leonardo or Uno. This performance opens the doors to more advanced Linux-powered applications. The Sitara-processor-based Linux Arduino can run high-performance desktop applications, processing-intensive algorithms or high-speed communications.

The Arduino TRE is two Arduinos in one: the Sitara-processor-based Linux Arduino plus a full AVR-based Arduino, while leveraging the simplicity of the Arduino software experience. The integration of the AVR Arduino enables the Arduino TRE to use the existing shield ecosystem so that innovators can expand the Arduino TRE to develop a wide range of high-performance applications such as 3D printers, gateways for building automation and lighting automation, telemetry hubs that collect data from nearby sensors wirelessly, and other connected applications that require host control plus real-time operations.  (more…)

Welcome to the new phase of Arduino website

Wednesday, October 2nd, 2013

New Arduino Website


After 12 hours of hard work, we are back online! Expect much more  in the upcoming weeks.

Can our website get better? You bet. (Downtime announcement!)

Monday, September 30th, 2013

arduino - new website

During World Maker Faire in NYC some days ago, Massimo Banzi unfolded for the first time the process of ‘reimagination’ of our website.

Starting this week you are going to experience a progressive change of our platform and in the next months we’ll release periodic updates aimed at improving and enhancing your overall user experience on (especially the blog, forum and shop).



Wednesday 2nd of October will be offline for 12 hours
ROME, Italy
09:00 Wed, Oct 2 2013
21:00 Wed, Oct 2 2013

NEW YORK, United States, New York
03:00 Wed, Oct 2 2013
15:00 Wed, Oct 2 2013

LONDON, United Kingdom, England
08:00 Wed, Oct 2 2013
20:00 Wed, Oct 2 2013

SINGAPORE, Singapore
15:00 Wed, Oct 2 2013
03:00 Thu, Oct 3 2013


In this first session we are going to update the website with a new navigation and reading experience. Later on we’ll focus on redesigning the overall information architecture: expect much more in the upcoming weeks!

In the meanwhile we’ll be happy to hear from you on the dedicated Forum thread ‘Arduino Website 3.0‘, with your feedback we can continue to improve our process.

Improvements don’t just happen: for this redesign operation we’ve extended our long-term collaboration with TODO, the design studio which already developed the Arduino identity, the boards layout and the packaging for the whole series of Arduino products. Solid results are coming soon!

We’re committed to make vital investment in order to provide the Arduino community a better learning and sharing experience. We apologize for any inconvenience you may experience as a result of this programmed downtime and thank you for your patience.

World Maker Faire in NYC was great, see you in Rome!

Wednesday, September 25th, 2013

Banzi and Volunteers

Around 70.000 people attended the 2013 World Maker Faire, NYC this past weekend.

We want to thank all the people vising the Arduino booth (in the Arduino Zone powered by Atmel) and give a special thank to all the amazing volunteers helping us transmitting the passion for making, discovering and tinkering  with Arduino boards.  Temboo team spent the whole weekend with us: it was their first time at MakerFaire and they were astonished at the positive energy of the event.

Take a look at the collection of pictures below to discover also the cool friends coming by, like LadyAda, Phil Torrone, Joey Hudy, Josef Prusa… (if you have pictures to share use the hashtag #arduino or post the link in the comments below)

We’ll be back soon at Maker Faire Rome! Have you booked your ticket yet? Click and book it now with a discount code.

The new Arduino Robot is now in the store!

Tuesday, September 17th, 2013

Arduino Robot


We are pleased to announce the availability of the Arduino Robot in our store and distributors worldwide, starting from 189€.

Designed in cooperation with Complubot, 4-time world champions in the Robocup Junior robotics soccer, the Arduino Robot promises endless hours of experimentation and play.
It is a self-contained platform that allows you to build interactive machines to explore the world around you.

You can use straight out of the box, modify its software, or add your own hardware on top of it. You can learn as you go: the Arduino Robot is perfect for both the novice as well as those looking for their next challenge.

To further explore the Arduino Robot, check out the documentation to getting started with it and  a collection of examples and tutorials that will quickly show its great features.

The Arduino Robot is the result of a collective effort from an international team looking to make science and electronics fun to learn. Read the article about the history of the Robot on Make Zine by David Cuartielles .

Check it out in the Arduino Store >> (This product is  available with UK Plug, US Plug and IT Plug)

Arduino Robot

It’s time to enjoy the Arduino Yún: now available for purchase!

Tuesday, September 10th, 2013

Arduino Yún

We are extremely happy to announce the availability of the Arduino Yún in our store at the price of 69$/52€ (vat not included) and distributors worldwide.

The Arduino Yún is the combination of a classic Arduino Leonardo with a Wifi system-on-a-chip running Linino. It’s based on the ATMega32u4 microcontroller and on the Atheros AR9331 running Linino, a customized version of OpenWRT, the most used Linux distribution for embedded devices.

Alongside the new board, we are also releasing the new Arduino IDE Version 1.5.4 (available now for download) featuring support for Arduino Yún, some new features, and general bug fixes. The new features include:

  • Board recognition: every time you connect an Arduino board, the IDE recognizes the type of board you are working with
  • Memory: when you upload a sketch, the IDE tells you how much memory you are using
  • Copy Error button: you can more easily copy and paste errors to share them in the forum (more…)